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Turning Results into Rewards: Survey Analysis and Reporting by SPSS Inc. Worldwide Headquarters February 26, 2009 - (Free Research) Please join Jane Hendricks, Product Marketing, and Gregory Crist, Sales Engineer, for this webcast focusing on survey analysis and reporting. See why delivering the right survey research results to the right person at the right time makes all the difference. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution July 23, 2009 - (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

SPSS Text Analysis for Surveys 3.0: Get the Most Out of Open-Ended Text Responses by SPSS Inc. Worldwide Headquarters February 12, 2009 - (Free Research) Maximize survey research value with open text responses. If you've limited your surveys to close-ended questions due to the time and expense of reading and manually coding text responses, this session can be your organization's first step toward maximizing the value of your survey data. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

How to Maximize Revenue by Sending Targeted Promotions to Customers by Infor CRM October 23, 2009 - (Free Research) This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Furniture Manufacturer Improves Customer Satisfaction through Customer Analysis with SPSS by SPSS Inc. Worldwide Headquarters May 04, 2009 - (Free Research) Customer knowledge is market advantage. To refine its edge and better manage customer relationships, Haworth needed to learn what was important to its customers and deploy that knowledge to key decision makers. Read how they did it. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

CRM Built for Customer Service: The Executive Guide to Selecting CRM that Meets Service Needs by Pivotal CRM, a CDC Software solution February 20, 2009 - (Free Research) This paper explores core principles companies can use to help them select a CRM system. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Infor CRM Epiphany For Consumer Products by Infor CRM July 01, 2009 - (Free Research) Infor CRM Epiphany helps you make the most of customer interactions and improve your sales, marketing, and service operations in order to increase loyalty, enhance brand preference, and boost profitability. (BROCHURE) VIEW ABSTRACT | GO TO

Innovative Marketing Strategies for Individual and Personal Lines Insurers by Infor CRM July 22, 2009 - (Free Research) In this paper you will learn just how important each customer interaction is and how companies are turning to Infor CRM Epiphany Inbound Marketing for Insurance to be able to manage their customers on a highly personal basis which greatly increases customer loyalty and satisfaction which will ultimately increase sales and profitability. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Blackberry Solution Increases Customer Service for Corporate Real Estate Company by BlackBerry February 26, 2009 - (Free Research) J.J. Barnicke's sales people needed instant access to corporate property information to better serve clients and speed up sales cycles. They also needed wireless access to CRM data This case study explains how J.J. Barnicke is using BlackBerry and the sales force solution to access CRM information about clients. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Improving Marketing Measurements, Operations, & ROI by Citrix Online August 19, 2009 - (Free Research) Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? View this Webinar archive with Jim Lenskold, author of the recent MarketingProfs ROI study, to discover what sets the top tier of "highly effective and efficient" marketing organizations apart from others. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Using Webinars to Engage Prospects by Citrix Online August 19, 2009 - (Free Research) View this on-demand Webinar to hear Ken Molay, president of Webinar Success, share tips to help you prepare and deliver Webinars that build enthusiasm among prospects, leading to easier sales communications and higher conversion percentages. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Alpine Electronics USA Plans Sales for Next-Generation Mobile Media Technology with IBM Cognos and SAP by Red Hat January 19, 2010 - (Free Research) Read this case study to learn how IBM Global Business Services leveraged its electronics and automotive industry expertise to design, deploy and manage a solution based on SAP Business Suite for Alpine Electronics USA. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Mobile Sales Force at Growing Company Benefits from Mobilizing CRM Information to the Field by BlackBerry February 26, 2009 - (Free Research) Sales Partnerships needed a way to coordinate the activities of the outsourced sales force services it offers. They wanted a solution that would help maximize the productivity of the sales force by tracking sales activities, handling territory management, and creating a high level of accountability for the sales representatives working... (DATA SHEET) VIEW ABSTRACT | GO TO

Coinstar Selects the Most Profitable Machine Locations by SPSS Inc. Worldwide Headquarters May 04, 2009 - (Free Research) Coinstar, a coin conversion company, needed to identify new and profitable locations for their coin conversion machines. They turned to SPSS Inc.'s data integration and analysis capabilities with various demographic and geography-based variables. Read this case study for more details. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

American Airlines sees ROI of 1192% in 2 Months with Predictive Analytics by SPSS Inc. Worldwide Headquarters February 20, 2009 - (Free Research) To overcome the challenges of increased customer data, American Airlines deployed SPSS for Windows to replace its mainframe based analytics system, increasing productivity of its customer research team and improving decision making while reducing ongoing costs. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Top 10 Reasons Customers Choose SAP for Business Transformation by SAP America, Inc. January 01, 2006 - (Free Research) SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Infor Permission-based Marketing Campaigns by Infor CRM July 22, 2009 - (Free Research) Watch this product demo to see how easy to use Infor CRM Epiphany is and how you can use it to gain customer insight and deliver messages that appeal to the specific needs of that customer. You will also learn all the benefits Infor CRM Epiphany has to offer. (PRODUCT DEMO) VIEW ABSTRACT | GO TO

Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI by SPSS Inc. Worldwide Headquarters December 2008 - (Free Research) This whitepaper makes the case for using predictive analytics as a catalyst for a company's growth. It includes best practices from several global companies including: Cablecom, Royal & Sun Alliance, and T. Rowe Price. Ultimately, it is about maximizing the level of understanding that can be achieved with customer data. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The iPhone is Here to Stay: What’s an Enterprise to do About it? by Sybase, Inc. September 2009 - (Free Research) Read this brochure to learn how iAnywhere Mobile Office offers enhanced network security, data protection, device management, profile administration, cross-platform support, and deployment features all available through Apple’s App Store. (BROCHURE) VIEW ABSTRACT | GO TO

Oracle Accelerate - Not Just Smart but Timely by Oracle Corporation March 2009 - (Free Research) This paper gives you an overview of how Ovum has helped penetrate the upper-midmarket. Even when the slowing growth of the market hasn't. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Responsive Supply Chain: Managing Market Events in the Consumer Goods Industry by SAP America, Inc. September 2008 - (Free Research) This report focuses on the market events that impact demand. It explains the six market event categories that cannot be controlled but can be effectively managed if the right processes and technologies are in place. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Data Quality : A Survival Guide For Marketing by SAP America, Inc. June 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Microsoft Podcast: Pivotal CRM Innovates with Microsoft Technologies by Pivotal CRM, a CDC Software solution November 2009 - (Free Research) This podcast explains how Pivotal 6 increases user adoption and productivity by mirroring the familiar Microsoft interface and embedding Microsoft Outlook and SharePoint within the CRM system. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Focusing on High-Tech Manufacturers by Infor CRM October 2009 - (Free Research) This paper explores the idea that to effectively compete today and into the next generation, high-tech manufacturers must rethink their customer relationship management (CRM) strategies. Read on to learn the three strategies high-tech manufacturers must do if they want to be profitable tomorrow and in the years to come. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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