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Making a Single View of the Customer Work by DataFlux Corporation
June 16, 2011 - (Free Research) As many executives embrace the idea of a true “single version of the truth” about their customers, they face the fact that their data warehouse and CRM systems, however successful, haven’t reached this goal.
How to Win Online: Advanced Personalization in E-Commerce by Oracle Corporation
April 25, 2011 - (Free Research) E-sellers must personalize their customer interactions. Recent studies show that personalization is a highly effective method for increasing consumer lifetime value for online sellers. It can have a direct and positive impact on the core metrics that make up e-commerce success: loyalty, conversion, retention, and average order size.
Improving Sales Effectiveness In a Buyer's Market by SAP America, Inc.
April 18, 2012 - (Free Research) This paper seeks to get to the bottom of gaps in CRM initiatives, identifying specific changes that have occurred in the process, areas where it is falling short and other tidbits to consider as your strategies move forward. Read this and gain insight into the results of a survey conducted amongst 160 firms with annual revenues of $250 million.
CRM Thought Leadership booklet by IBM
January 17, 2012 - (Free Research) With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers’ terms.
Walk Before You Run: Incorporating Social Channels Into Your CRM Strategy by SugarCRM Inc.
November 08, 2010 - (Free Research) Social channels are here to stay and should be part of your customer engagement strategy, as you will be required to integrate these new channels sooner, rather than later. This paper will help you build the best road map to customer success, integrating both old and new channels into your customer experience strategy.
E-Book: Gaining Control of Order Management Processes by SAP America, Inc.
April 25, 2012 - (Free Research) This e-book, packed with four expert articles, highlights SAP's solution to sales order management, offering insight into its CRM, ERP and supply chain management components. Read these insightful articles now to learn about this option's strengths and weaknesses, how to properly define the sales process and so much more.
How Analytics Bring Organizations Closer to Their Customers by IBM
April 19, 2012 - (Free Research) Analytics offer insight and can help you make better, smarter decisions - both of which can enable positive customer experiences. In today's wide-open business environment, customers have plenty to choose from. This paper explains why using analytics to your advantage is key to fostering successful customer relationships.
Amplify Customer Understanding with ERP Solutions by Advent Global Solutions Inc.
March 14, 2012 - (Free Research) Read this white paper to explore 5 key strategies to enhance customer satisfaction and discover how to leverage enterprise resource planning (ERP) technology to meet this objective.
Seven Reasons You Need Predictive Analytics Today by IBM
November 18, 2010 - (Free Research) Read this white paper to uncover why predictive analytics is becoming a necessity for companies to gain and maintain an advantage. Read on to learn how predictive analytics enables people all across your business to gain more insight, make better decisions and take more decisive actions when they matter most.
CW Buyer's Guide: Customer Relations (CRM) by ComputerWeekly.com
October 05, 2011 - (Free Research) This nine-page Buyer's Guide to Customer Relationsip Management (CRM) analyses the factors CIOs and senior IT professionals will need to consider as they plan their CRM strategies.
CRM and Small Business: Smaller, Faster, Better by SugarCRM Inc.
August 31, 2011 - (Free Research) The advent of cloud-based CRM applications has eliminated the significant initial budgetary barriers to entry for many businesses, and the proliferation of products geared toward smaller businesses has presented small business with options that allow them to choose based on specific features. Learn more about how CRM can help your small business.
Retailers' Response to the Global Economy Downturn - Enabling Immersive Shopping Experiences by Oracle Corporation
March 09, 2009 - (Free Research) This white paper will explore the global retail industry's movement towards the attainment of total immersive shopping experience (ISE) abilities, and discuss how integrated customer relationship management (CRM) software suites will represent the key technological enabler to achieve this fundamental strategic business objective.
Streamlined Build and Deployments Powered by Jazz by IBM
November 28, 2011 - (Free Research) Complex software build and deployments can put a business on hold while upgrades and patches are rolled out to critical production environments. Watch this webcast and gain advice on how to approach “plan-driven deployment automation” in a step-by-step way, suited to your individual automation needs.
Ensuring Customer Data Quality for Sales and Marketing by SAP America, Inc.
May 24, 2012 - (Free Research) This webcast discusses how SAP Business Objects Data Quality Management and SAP CRM can help you enforce data quality and governance, address verification and identifies duplicates to achieve fast time-to-value and cost-effective customer data management.
Defining the 21st Century salesperson by SAP America, Inc.
May 15, 2012 - (Free Research) This expert white paper from Forrester Research discusses how the role of the sales person has changed in today's digital world and the four types of salespeople in the 21st century.
Differentiate Your Company with Complete CRM by Oracle Corporation
February 02, 2009 - (Free Research) This white paper will expand on what Oracle defines as Complete CRM – how businesses can better engage customers and users, manage customer transactions, and analyze results to adapt and take advantage of changing business and economic circumstances to realize greater value from CRM.
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