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Your search for keyword: Marketing Management returned 1601 results.
 
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Marketing Management | Customer Relationship Management (CRM) | Customer Experience Management (CEM) | Customer Data Integration | Business Intelligence Solutions | Customer Information Management/ Customer Databases | Sales Management | Business Process Management (BPM) | Customer Service (General) | Customer Interaction Management | Marketing Resource Management | Data Quality

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Why Deliver Extraordinary Customer Service? by Oracle Corporation

March 21, 2011 - (Free Research) Organizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Best in Class Marketers Drive Enhanced Customer Loyalty by SAP America, Inc.

September 02, 2010 - (Free Research) This paper will explore how top-performing companies are capturing, integrating, managing, measuring and acting on valuable customer data throughout the entire customer lifecycle, in order to maximize customer loyalty and achieve Best-in-Class bottom-line results.
(ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Using Advanced Analytics to Gain Insights into Your Revenue Stream by SAP America, Inc.

February 20, 2009 - (Free Research) This CustomerCentric Selling® research can help organizations analyze their sales and marketing processes to gain insights more quickly and accelerate business performance.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Case Study- B&H Photo: Driving Rapid Top-line Growth through Ariba PunchOut™ and Online Marketing by Ariba, Inc.

December 22, 2011 - (Free Research) Read this paper to learn about the ways in which online marketing systems can boost sales and drive rapid top-line growth through showcasing your entire spectrum of products and services.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Executive Dialogue Podcast: Finding Customer Loyalty in a Multichannel World by Oracle Corporation

March 21, 2011 - (Free Research) Listen to this podcast for an insightful dialogue between Don Peppers, founding partner of Peppers & Rogers Group, and Melissa Boxer, vice president of CRM applications at Oracle, as they explore these principles and provide guidance on how to create and sustain loyalty in a multichannel world.
(PODCAST) VIEW ABSTRACT | GO TO PODCAST

Marketing Analytics by Oracle Corporation

July 11, 2008 - (Free Research) Oracle Marketing Analytics helps you to develop closer, more valuable customer and prospect relationships and improve marketing effectiveness. Read this data sheet to learn more.
(DATA SHEET) VIEW ABSTRACT | GO TO

Executive Dialogue: Finding Customer Loyalty in a Multichannel World by Oracle Corporation

March 02, 2010 - (Free Research) Loyal customers are the lifeblood of a business. Read this paper for a discussion, given by executives Don Peppers and Melissa Boxer, of the four key principles of success in gaining customer loyalty.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM and Social Media: How a Blended Approach Means Good Business in the Hospitality Industry by Infor CRM

February 07, 2012 - (Free Research) This white paper offers hospitality strategies for combining social media and real-time customer relationship management (CRM) to wow patrons and increase customer loyalty. Learn how social CRM can increase your ROI and build your business reputation.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM and Small Business: Smaller, Faster, Better by SugarCRM Inc.

August 31, 2011 - (Free Research) The advent of cloud-based CRM applications has eliminated the significant initial budgetary barriers to entry for many businesses, and the proliferation of products geared toward smaller businesses has presented small business with options that allow them to choose based on specific features. Learn more about how CRM can help your small business.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Design and Deliver Effective Virtual Sales Presentations by Citrix Online Go To Meeting

January 13, 2012 - (Free Research) This new What Works! e-book explores best practices for effectively engaging prospects in a virtual environment to shorten the sales cycle, beat the competition and close more business.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Integrate Advanced Analytics with Salesforce.com for Greater Business Insight by Business Objects

January 2008 - (Free Research) The need for strategic information by department and executive managers is driving the transformation of tactical departmental systems into enterprise solutions, regardless of the size of the company employing the solutions.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Alignment-Focused Organization: Bridging the Gap Between Strategy and Execution by SAP America, Inc.

November 2007 - (Free Research) Take a look at how organizations are taking strides to align business strategy with actual initiatives, projects, and daily activities - in short, to close the gap between strategy and execution.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Email Archiving Best Practices: A competitive overview of major players in the market by Mimecast

October 2011 - (Free Research) The market for email archiving is growing fast due to a real need for control risk and increased productivity in organizations. Access this Bloor Research paper to explore the email archiving systems and services available. Discover the strengths and weaknesses of major players in the market today.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

2011 BI market study- Trends, tools and top vendors by Actuate

January 2012 - (Free Research) Read this white paper to learn why Actuate BIRT outperformed Pentaho and Jaspersoft to secure the leading open source overall ranking and surpassed other open source business intelligence (BI) vendors by a wide margin in this independent market study.
(ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Station Casinos uses workload automation solution to deliver smoother audits and increase customer loyalty by Cisco Systems, Inc.

January 2012 - (Free Research) In this brief white paper, Jeff Martin, Station Casinos’ director of business intelligence (BI), provides specific examples of the types of problems that the company wanted to solve, and offers insight into the specific job scheduling solution it selected to overcome its challenges.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Leading Interactive Games Designer Accelerates Business Intelligence Program by Cisco Systems, Inc.

January 2012 - (Free Research) In this white paper, Rajesh K. Gupta, Electronic Arts' senior manager of applications for business intelligence (BI) and data services, explains how EA avoids many costly problems due to timely data access. Read this now to gain insight into how EA deployed job scheduling software and what benefits it reaped by doing so.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Performance Management: What the Mid-Market Can Learn from Large Enterprises by SAP America, Inc.

January 2012 - (Free Research) This white paper features results from a study by Aberdeen Group on mid-sized (or mid-market) organization on performance management.
(ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Sophisticated insights in Banking - From complexity to client centricity by IBM

November 2011 - (Free Research) This white paper outlines steps that financial institutions can take to become more business savvy and efficient in the age of the consumer. Read on and learn how to leverage information and reduce risk, properly set product prices, learn about your clients and more.
(WHITE PAPER) GO TO WHITE PAPER

E-Guide: Key Strategies for Improving Customer Service in a Down Economy by Citrix Online Go To Meeting

January 2012 - (Free Research) Read this e-guide and explore key techniques for using Web 2.0 technologies to improve your customer service, marketing and sales efforts. Discover a sound customer service strategy for your organization, as well as two types of online customer service initiatives.
(EGUIDE) VIEW ABSTRACT | GO TO

Best Practices in Reconciliation: A Practical Guide for Asset Managers by Advent Software, Inc

July 2008 - (Free Research) This whitepaper explains why automated reconciliation is quickly evolving into a competitive necessity. The costs associated with manual reconciliation, the benefits from automation, and the best reconciliation workflow model will all be discussed.
(WHITE PAPER) GO TO WHITE PAPER

Customer Data Management- Breaking down data silos for improved business outcomes by Equifax

December 2011 - (Free Research) This paper reviews the current problems with data silos and how customer data management services can help companies create a consolidated view of their customers and ultimately increase their revenues.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Network Equipment Testing : How to Effectively Manage its Complexity by Fanfare

February 2007 - (Free Research) This report examines the people, process and technology supporting network equipment testing. It provides insight on how various companies measure the value testing delivers during release process. Voke. Inc, also provides recommendations on resolving the growing challenges for testing organizations.
(ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Mobile location-based services gaining ground by ComputerWeekly.com

November 2010 - (Free Research) From the turn of the millennium until the end of 2007 MLBS (Mobile Location Based Services) had promised much, but delivered very little in terms of commercial applications. Even in Japan and South Korea, the most advanced markets for commercial MLBS, usage was disappointing.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Microsoft Hyper-V vs. Market Leaders by Dell and Microsoft

March 2009 - (Free Research) In this videocast, senior enterprise IT architect Nelson Ruest breaks down VMware ESX Server, Citrix XenServer and Hyper-V, providing details on what each product has to offer.
(VIDEO) VIEW ABSTRACT | GO TO

Voice over IP Open-Source Platforms and the Session Initiation Protocol by Global Knowledge Network, Inc.

April 2006 - (Free Research) This paper shows the industry-wide acceptance of SIP and the recent advances of the open source software projects related to Voice over IP (VoIP). Read why the author firmly believes that the VoIP open source is still in its infancy, but its acceptance and product maturity will grow rapidly over the next few years.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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