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CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution
July 23, 2009 - (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.
Focusing on High-Tech Manufacturers by Infor CRM
October 23, 2009 - (Free Research) This paper explores the idea that to effectively compete today and into the next generation, high-tech manufacturers must rethink their customer relationship management (CRM) strategies. Read on to learn the three strategies high-tech manufacturers must do if they want to be profitable tomorrow and in the years to come.
Managing Your Data Assets by Pitney Bowes
July 30, 2009 - (Free Research) Information management is integral to successfully maintaining a competitive advantage. The value of all your data can increase or decrease over time depending on how you manage it. Read on to learn how to gain the insights into information management you need to succeed and gain that competitive edge that is now more important than ever.
Beyond the Thin Client: Why a Smart Client CRM Solution May Be a Smarter Choice by Pivotal CRM, a CDC Software solution
November 11, 2009 - (Free Research) This white paper compares and contrasts the two primary alternatives to thin clients and examines the differentiating characteristics that could impact your CRM implementation. Read on to learn why a smart client CRM solution may be a smarter choice.
The Technology of Innovation: Using CRM to Enable Customer-Centric Innovation by Pivotal CRM, a CDC Software solution
October 19, 2009 - (Free Research) This white paper highlights the important role technology can play in the innovation process and looks at how a customer-focused approach to innovation can be supported by flexible customer relationship management tools. It explains how businesses can use CRM to foster and implement customer-centric innovation, enhancing the customer experience.
The Top 3 Reasons CRM Initiatives (Still) Fail - And How To Avoid Them by Pivotal CRM, a CDC Software solution
June 09, 2009 - (Free Research) This white paper looks at the top three reasons that CRM initiatives fail to achieve their goals and provides clear, practical recommendations for ensuring that your CRM initiative avoids these pitfalls and delivers desired returns.
Infor CRM for Travel & Leisure by Infor CRM
July 01, 2009 - (Free Research) Enterprising companies in travel and leisure are using Infor CRM for Travel and Leisure to create a continuous customer dialogue and deliver the highest impact offers at the moment of interaction across business units and channels.
Innovative Marketing Strategies for Individual and Personal Lines Insurers by Infor CRM
July 22, 2009 - (Free Research) In this paper you will learn just how important each customer interaction is and how companies are turning to Infor CRM Epiphany Inbound Marketing for Insurance to be able to manage their customers on a highly personal basis which greatly increases customer loyalty and satisfaction which will ultimately increase sales and profitability.
Infor CRM Interaction Advisor by Infor CRM
July 22, 2009 - (Free Research) Watch this product demo to learn how Infor CRM Interaction Advisor will fuel organic growth by driving lifetime customer loyalty and increase value at every customer touch point without replacing any existing systems.
Infor Permission-based Marketing Campaigns by Infor CRM
July 22, 2009 - (Free Research) Watch this product demo to see how easy to use Infor CRM Epiphany is and how you can use it to gain customer insight and deliver messages that appeal to the specific needs of that customer. You will also learn all the benefits Infor CRM Epiphany has to offer.
Blackberry Solution Increases Customer Service for Corporate Real Estate Company by BlackBerry
February 26, 2009 - (Free Research) J.J. Barnicke's sales people needed instant access to corporate property information to better serve clients and speed up sales cycles. They also needed wireless access to CRM data This case study explains how J.J. Barnicke is using BlackBerry and the sales force solution to access CRM information about clients.
Management Excellence: Leveraging Technology and Techniques by Oracle Corporation
November 01, 2008 - (Free Research) One in a series of white papers about management excellence, this white paper describes the techniques and technologies that organizations should master on their way to management excellence.
Data Quality : A Survival Guide For Marketing by SAP America, Inc.
June 02, 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.
Infor CRM Epiphany For Consumer Products by Infor CRM
July 01, 2009 - (Free Research) Infor CRM Epiphany helps you make the most of customer interactions and improve your sales, marketing, and service operations in order to increase loyalty, enhance brand preference, and boost profitability.
Efficiency, Effectiveness and Customer Loyalty in the Insurance Contact Center by Infor CRM
July 22, 2009 - (Free Research) Read this paper to learn how important an efficient and effective contact center is and how Infor CRM Epiphany Contact Center enables carriers to create a highly efficient, customer-centric, multichannel contact center, providing a better customer service experience and increasing customer loyalty.
Advent Portfolio Exchange Demo by Advent Software, Inc
July 2008 - (Free Research) Learn more about this integrated portfolio and client relationship management system: an end-to-end solution for accounting and reporting, client servicing and marketing.
How to Ensure That Your Employees Will Want to Use CRM by Pivotal CRM, a CDC Software solution
February 2009 - (Free Research) This paper outlines the technology building blocks that enable you to create an information-rich environment that empowers your workforce to perform at its peak. Learn how to use data to its fullest--without having to become IT experts.
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