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Cross-Channel Commerce: A Consumer Research Study by Oracle Corporation
April 25, 2011 - (Free Research) The number of channels which consumers use to research and purchase products or services is growing. This white paper takes a look at a recent survey of consumer buying habits in regards to the number of channels they use when shopping and how businesses can provide a better experience across these channels for their customers.
Assessment Cross-Channel Experience Assessment by IBM
November 17, 2011 - (Free Research) This paper offers information on rapidly developing a cross-channel strategy that reflects current customer trends and priorities, assesses a company’s Channel Capability Maturity, and helps to determine optimal future maturity needed to support the channel strategy.
Walk Before You Run: Incorporating Social Channels Into Your CRM Strategy by SugarCRM Inc.
November 08, 2010 - (Free Research) Social channels are here to stay and should be part of your customer engagement strategy, as you will be required to integrate these new channels sooner, rather than later. This paper will help you build the best road map to customer success, integrating both old and new channels into your customer experience strategy.
Gartner Magic Quadrant For WCM 2011 by Ektron, Inc.
November 10, 2011 - (Free Research) WCM shows the dynamism of a much younger market than its age would suggest. The WCM market continues to grow rapidly, new technologies continue to emerge. Enterprises today expect WCM to do much more than simply manage the content of their websites; they want their websites to optimize interactions with visitors as well.
Sell. Smarter. Thriving in the age of the empowered customer by IBM
January 30, 2012 - (Free Research) Read this brief white paper and learn about some smarter commerce technologies available from IBM, including cross-channel selling, distributed order management, customer integration and collaboration and much more! You also will gain insight into different supply chain management platforms that IBM has to offer.
Sybase Mobility Guide - a downloadable book by ComputerWeekly.com
March 10, 2011 - (Free Research) This guide from Sybase is full of examples of mCommerce at work. The benefits range from speeding up economies to life-changing improvements. For merchants, operators and banks, the new channel offers another way to grow business and revenues while meeting the financial needs of customers.
Mobile messaging is the key to connecting communities by ComputerWeekly.com
November 25, 2010 - (Free Research) Few could have envisioned the global success of SMS (short message service) when the first text message was sent in 1992. SMS has crossed network and technology boundaries, and continues to find new applications, as well as providing inspiration for industry innovation as IP (Internet Protocol)-based messaging builds momentum.
Enhancing the Customer Experience with Loyalty Management by SAP America, Inc.
April 2009 - (Free Research) By implementing loyalty programs that are integrated across sales, service, and marketing - across all channels of interaction - a firm can greatly enhance the customer experience, increase customer retention, and foster development of a community of people who serve as advocates for the business.
Service. Smarter. Thriving in the age of the empowered customer by IBM
January 2012 - (Free Research) In this white paper, learn all about IBM's smarter commerce approach, which considers the entirety of the business-to-business (B2B) and business-to-consumer (B2C) experience. Read on and gain insight into how you can separate yourself from the competition by offering outstanding customer care in the days, months and even years after a sale.
The Social Sales Revolution by Salesforce.com
February 2012 - (Free Research) This e-book examines how some of today’s most successful reps approach social sales. Among others, you’ll meet a wine salesman with almost a million Twitter followers, a global manufacturer who is taking orders on Facebook, and a storage saleswoman who used Twitter and other tools to exceed her quota by 200%.
7 Best Practices for Speech Analytics by Autonomy, an HP company
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December 2011 - (Free Research) Your customers are also calling, chatting, tweeting and emailing your contact center agents, sharing valuable information during each interaction. Download this complimentary white paper to learn how you can easily gather and leverage data from all customer interactions to assess how your agents are performing and improve the customer experience.
The Risks of Social Media and What Can be Done to Manage Them by CommVault Systems, Inc.
July 2011 - (Free Research) There are both risks and rewards associated with the use of social media in a corporate setting, but one thing is clear: Decision makers can no longer ignore social media management. Read this white paper to learn more about the risks, rewards, and potential pitfalls of social networking
Webcast: HP and AMD: The Price of Productivity by Hewlett-Packard Company
December 2011 - (Free Research) In this complimentary webcast, explore some of the challenges the consumerization of IT has brought (and will bring) to today's enterprises.
Leverage WFM for exceptional customer experiences by Infor WFM Workbrain
December 2011 - (Free Research) Read this white paper to discover strategies for leveraging workforce management (WFM) to improve customer service, and thus increase customer satisfaction and retention.
Sophisticated insights in Banking - From complexity to client centricity by IBM
November 2011 - (Free Research) This white paper outlines steps that financial institutions can take to become more business savvy and efficient in the age of the consumer. Read on and learn how to leverage information and reduce risk, properly set product prices, learn about your clients and more.
Computer Weekly - 31 January 2012: The importance of IT strategy by ComputerWeekly.com
January 2012 - (Free Research) In this week’s Computer Weekly, we look at the importance of IT strategy when budgets are under pressure. The first part of our Buyer’s Guide to virtualisation examines the barriers preventing many organisations from adopting the technology; and Transport for London’s CIO talks about how IT helps avoid Olympic travel chaos. Download the issue now.
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