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Browse Directory>   Business Solutions>  Sales and Marketing>  Customer Experience Management (CEM)
 
ALL RESULTS SOFTWARE SERVICES & RESELLERS HARDWARE RESEARCH LIBRARY
 
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Defining the 21st Century salesperson by SAP America, Inc.
May 15, 2012 - (Free Research) This expert white paper from Forrester Research discusses how the role of the sales person has changed in today's digital world and the four types of salespeople in the 21st century.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

SearchCRM.com E-Guide: Real-world mobile CRM case studies by SAP America, Inc.
May 10, 2012 - (Free Research) This expert e-guide looks at two real world case studies of how businesses used mobile technology to improve CRM.
(EGUIDE) VIEW ABSTRACT | GO TO

Nucleus ROI Case Study: Cincinnati Zoo by IBM
April 19, 2012 - (Free Research) The Cincinnati Zoo is a shining example of how analytics and business intelligence (BI) can be used to derive valuable insight on your customers and turn it into smarter and better decisions. This case study shows how the zoo capitalized on a BI and analytics platform to increase revenue across all facets of its operation.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Executive Dialogue: Finding Customer Loyalty in a Multichannel World by Oracle Corporation
March 02, 2010 - (Free Research) Loyal customers are the lifeblood of a business. Read this paper for a discussion, given by executives Don Peppers and Melissa Boxer, of the four key principles of success in gaining customer loyalty.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Are you a social savvy business? by Alfresco Software
May 03, 2012 - (Free Research) This informative webcast discusses how to harness the power of social media and provides a demonstration of Alfresco's enterprise content management tool.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

How Analytics Bring Organizations Closer to Their Customers by IBM
April 19, 2012 - (Free Research) Analytics offer insight and can help you make better, smarter decisions - both of which can enable positive customer experiences. In today's wide-open business environment, customers have plenty to choose from. This paper explains why using analytics to your advantage is key to fostering successful customer relationships.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Future of Loyalty by SAP America, Inc.
December 31, 2011 - (Free Research) Read this paper to learn how the changing face of customer loyalty is affecting retailers now and in the future. Learn how to gain advantage from more adept use of technology and data, and the importance of effective customer insight to stay attuned to fast-changing customer behavior and sentiments.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

FCR Done Right! by Enkata Technologies
April 26, 2012 - (Free Research) Access this white paper to learn how to build an operational FCR program without sacrificing your budget.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Realizing The True Payoffs of Speech Analytics by Enkata Technologies
April 25, 2012 - (Free Research) This white paper takes a look at speech analytics and how companies are using cloud-based solutions to transform customer conversations into business insight.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Improving Sales Effectiveness In a Buyer's Market by SAP America, Inc.
April 18, 2012 - (Free Research) This paper seeks to get to the bottom of gaps in CRM initiatives, identifying specific changes that have occurred in the process, areas where it is falling short and other tidbits to consider as your strategies move forward. Read this and gain insight into the results of a survey conducted amongst 160 firms with annual revenues of $250 million.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM Thought Leadership booklet by IBM
January 17, 2012 - (Free Research) With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers’ terms.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Business Value of Business Intelligence by SAP America, Inc.
January 01, 2004 - (Free Research) This document provides you with the knowledge to gain a complete understanding of all the issues you'll face when implementing a BI solution. In this paper, you'll find numerous examples of current Business Objects customers who are using BI in a variety of creative ways to make their organizations more responsive, productive, and profitable.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The top 10 secrets to using data mining to succeed at CRM Discover proven strategies and best practices by IBM
April 16, 2012 - (Free Research) This paper offers insight into an option that capitalizes on predictive analytics, enabling your business to target, optimize and automate your customer-centric interactions. Read this now and learn from other successful companies 10 pivotal tips - including careful planning and setting goals - that will help you craft the perfect data mining plan.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Understanding the Value of Customer Experience Management by OpenText
April 02, 2012 - (Free Research) This webcast discusses how to understand customer perspective, increase customer lifetime value, and ultimately maximize the value of customer experience management (CEM).
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Making a Single View of the Customer Work by DataFlux Corporation
June 16, 2011 - (Free Research) As many executives embrace the idea of a true “single version of the truth” about their customers, they face the fact that their data warehouse and CRM systems, however successful, haven’t reached this goal.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The 10-Step Guide to Buying the Right CRM Solution by SugarCRM Inc.
July 12, 2011 - (Free Research) The CRM buying process can be reduced to a set of 10 steps that will help you pare down the field of potential solutions to a few vendors who are the best fit. This guide will allow you to move through 10 sets of steps.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Walk Before You Run: Incorporating Social Channels Into Your CRM Strategy by SugarCRM Inc.
November 08, 2010 - (Free Research) Social channels are here to stay and should be part of your customer engagement strategy, as you will be re­quired to integrate these new channels sooner, rather than later. This paper will help you build the best road map to customer success, integrating both old and new channels into your customer experi­ence strategy.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Video: Customer Lifetime Value for IT by IBM
January 17, 2012 - (Free Research) With technology underpinning much of the customer experience, IT and marketing must adopt new technologies to innovate and grow revenues. Watch this videocast now to learn how IBM SPSS Predictive Analytics enables marketers while reducing the burden on IT.
(VIDEOCAST) VIEW ABSTRACT | GO TO VIDEOCAST

IBM solutions that offer real-time customer insights, integrate applications and build brand loyalty by IBM
January 17, 2012 - (Free Research) Want to know how the most successful companies deliver exceptional customer value? Do you know the best practices for using customer analytics? This e-book answers these questions and a lot more about winning trends and practices in customer relationship management (CRM).
(EBOOK) VIEW ABSTRACT | GO TO

Online Marketing - How to Create Value from Today's Digital Environment by OpenText
March 29, 2012 - (Free Research) In this paper, you’ll find more details about the trends driving online marketing and advice on how to develop your online marketing strategy to reach goals and deliver maximum value from Web initiatives.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Integrating E-Commerce with ERP Increases Revenue by Exact Software
March 20, 2012 - (Free Research) This case study provides insight into a business products company that needed to find a way to integrate their e-commerce strategy with their existing enterprise resource planning (ERP) system. Learn how they were able to seamlessly manage their order statuses, histories, customer items, and more alongside their ERP software.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Transforming the customer experience with technology by OpenText
March 27, 2012 - (Free Research) In this expert e-guide, readers will learn best practices for allocating resources for CEM and tips for taking an employee-centric approach to CEM.
(EGUIDE) VIEW ABSTRACT | GO TO

Multi-Channel Digital Marketing: The New Era of Customer Engagement by OpenText
March 29, 2012 - (Free Research) Access this useful paper to discover how you can use multi-channel marketing to target the right customer with the right content at the right time.
(ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Social Compliance: Protect Brand Equity and Ensure Governance by OpenText
March 29, 2012 - (Free Research) This analyst report examines how you can protect brand integrity and ensure governance through social compliance initiatives.
(ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Three disruptive forces combine for breakthrough innovation - Viewpoint by Hewlett-Packard Limited
March 09, 2012 - (Free Research) By exploiting the disruptive forces and trends discussed in this resource, you will be able to transform the customer experience, improve the customer’s sentiment about your organization, and turn customers into advocates.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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